La Paletera Expands into California’s Hispanic Markets

June 23, 2009 (Houston, TX)—La Paletera is partnering with Charter Franchise Group’s West Coast real estate partner, Investment R/E Source, Inc., to expand into over 50 strongly Hispanic markets in California.

La Paletera offers 100% natural fruit treats including “paletas,” authentic Mexican frozen popsicles made of mashed fruit, fruit cups, and smoothies. They have been working with Charter Franchise Group since 2002. As of June 2009, Charter has helped La Paletera sell over 100 franchises throughout Texas and the Sunbelt region.

After enjoying so much success regionally, La Paletera turned their eye to the Hispanic markets of California. Charter Franchise Group introduced them to Investment R/E Source, known for their talent in scouting out retail food service locations on the West Coast. They are currently looking at areas including East Los Angeles, Oxnard, Pomona, Salinas and Santa Ana.

“Expansion into California is a great move for La Paletera and we’re excited to be able to facilitate that through our extensive network of contacts,” said Keith Hudson, president and CEO of Charter Franchise Group. “We’ve worked with Robert Kehiayan and Marc Ahumada at Investment R/E Source in the past. They are the right people to assist La Paletera’s franchisees in finding the perfect location.”

For More Information

• La Paletera Franchise Opportunities